Five Biggest Questions:
1. Can Jacoby Brissett sustain the magic in 2026?
2. Will rookie RB Jeremiyah Love earn enough touches to be a weekly starter?
3. Who will win the backfield's 1B role?
4. Who's more valuable: Marvin Harrison Jr. or Michael Wilson?
5. Is Trey McBride this mini-generation's Travis Kelce?
We kick off "32 teams in 32 days" with the team with the worst Super Bowl odds. Rarely does such a "bad" team have so many fantasy-relevant players. Jacoby Brissett is one reason why. The journeyman quarterback landed here last offseason after spending the previous five seasons on five different teams. Despite missing his top running backs and (for a while) his supposedly #1 receiver, Brissett played eons better than "franchise" quarterback Kyler Murray.
Now it's Brissett's offense, at least to start the season, assuming he doesn't hold out for more money, and assuming Arizona doesn't find magic in the supplemental draft (i.e., Brendan Sorsby). Brissett is surrounded with more talent than he had last year. Yet his ADP his QB30, down three spots from a little over a week ago. The market doesn't trust him to keep the starting job.
Regardless, these two things are true: (1) plenty of good fantasy quarterbacks are outside the top 24 each summer, because *someone* has to be near the back, and (2) Brissett is a nothing-to-lose pick early in Superflex leagues. He averaged 18.9 points per game last year, beating out Jalen Hurts, Caleb Williams, and Dak Prescott. There are no compelling reasons to think he'll suddenly be a bottom-five producer -- not in this offense.
Who will be his top targets? Last season, Trey McBride set the NFL record with 169 TE looks. He had 11 touchdowns on a league-high 33 TE red-zone targets. He had a 12-134-2 receiving line in Week 15 when Michael Carter led the backfield and Marvin Harrison Jr. was sidelined. Two weeks later, his 10-76-1 line occurred with Carter once again serving as the #1 RB, and with Harrison catching zero passes on one target. Previously in Week 11, . . . you get the idea.
For most of McBride's biggest performances, there was only one solid (above-replacement-value) playmaker sharing the field. Usually it was Michael Wilson (whose fantasy heroics helped propel some managers to titles). So the recipe for McBride's dominance is not easily replicable with a healthier offensive unit and a deep, high-end backfield. While McBride clearly deserves his TE2 ADP, we should expect at least a small regression.
As for Wilson and Harrison, I wrote late last season (and discussed on the FF4W podcast) how hard it was to predict which wideout would have a better ADP this summer. How would the market react to Wilson's extraordinary run, where he frequently looked better than the higher-priced Harrison? So far, the market seems similarly confused. Harrison's WR32 ADP is only 10 spots ahead of Wilson's. No other Arizona wideout is inside the top 120. This is shaping up as a fascinating investment opportunity, where managers might snag Harrison in round 5 or 6, and then Wilson in round 6 or 7. If not, then it's a guessing game, and I don't like guessing.
While it might not matter, keep an eye on who wins the #3 WR job. Nearly 31-year-old Kendrick Bourne (WR123 ADP) has the inside track. Rookie Reggie Virgil (unranked) could make a move if he plays very well in camp. Many #3 WRs can be safely ignored . . . until suddenly they can't. The Jaguars' Parker Washington was the WR137 entering Week 1 last year. Sometimes things happen.
As for the backfield, credit the Cardinals (I guess) for putting massive draft capital into breakout talent Jeremiyah Love. Who cares that they now have four starter-caliber running backs? Who cares that they didn't draft a defensive player until the fourth round, despite giving up the fourth-most points per game last year?
All of this suggests they're positioning their roster for 2027 or 2028, at which point Love could be a perennially elite fantasy RB. For now, however, he'll need to share at least some of the workload with recently signed Tyler Allgeier (RB46 ADP), James Conner (RB66), and Trey Benson (RB104). This is why Love has a somewhat subdued RB13 ADP: the market probably believes he'll get 225-250 touches rather than 300-325. If you draft Love, I actually wouldn't recommend using up bench space on any of the other running backs until/unless it shrinks by one player.
And one note on Benson, which I discussed in episode 66 of the FF4W podcast last September: low-volume college RBs rarely make noise in the pros. Kenyan Drake was a unicorn. Benson's 349 college touches suggested he was a longshot to be fantasy relevant for more than two seasons, despite getting drafted in the third round. Keep this in mind the next time a low-volume RB enters the league -- for example, Seahawks first-rounder Jadarian Price, who's the subject of today's FF4W podcast. . . .
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* Today's FF4W podcast, episode 169: "Jadarian Price" -- podcasts.apple.com/us/podcast/fantasy-football-for-winners/id1800490745
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